MinnSPRA Keynote 2018 – Content Marketing

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

My keynote explores the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

If you have nay questions, please leave them in the comment section below.