Do you really know what brand is? Does your team constantly think that your logo is the most important aspect of your brand?
In this video I give a simple definition of what brand really means, and what your team needs to think about when defining and implementing your brand strategy.
Nothing too complex, just a clarification on the true meaning of brand.
I do full presentations on branding. My last one was for AASPA in Tampa, Florida.
Do you have any questions about brand or branding? Leave your questions in the comment section below.