When I have an idea or have thoughts on school marketing, I pull out my smartphone and make a video. It is my “Marketing Thought Journal” for the modern school marketer.
The following five videos will hopefully give you ideas to help improve your school marketing.
8 Videos to Help Improve Your School Marketing
I am hoping to document my thoughts on a regular basis to help school districts promote their schools and programs in their community. Each video are my thoughts on relevant topics in the school marketing world.
1. Success in Marketing by Tracking Your Audience
Do you know your audience, or are you just guessing? Never make assumptions. Just because your googled your audience, does not mean you know your audience.
Every company, brand or school district has a different audience that makes them special. In this video, I discuss the importance of knowing your audience, and teach you a simple Google Analytics tip to truly understand where your audience is coming from.
2. Content Marketing Works in School Marketing
71% of Millennial Parents rank Mommy Blogs and Social Media as their top source for parental advice 🤱🏽🤱🏽🤱🏽
Content marketing works in school marketing. Your district needs to become the trusted expert in education by giving content to your parents that help them in the parenting process.
3. You Have to Gain Trust for Marketing to Work
Trust is very important when it comes to marketing. Most of the time, trust is the number one element you need to achieve when trying to sell your product or service.
The problem is, consumers do not trust brands, especially Millennials. You need to change this. Become the trusted company or school in your area. Gain the trust of your parents, students and staff.
In Our Schools We Trust. You must build trust with your audience… or they will never buy your stuff. Content marketing is an awesome way to build trust with your customers. Give before you sell.
4. Don’t Wear a Mask on Social Media
Are You Wearing a Mask on Social Media… Don’t Play Halloween with Your Brand. You must develop your own voice on social media that aligns with your brand.
5. True Engagement on Social Media
Your goal is to get share and comments over likes. Likes are an old school vanity metric. Likes are not going to help you if they are the wrong likes. You want an audience that is going to engage with your content.
Remember: Shares > Comments > Likes
6. The Importance of School Marketing
Let’s face it… Ninety-five percent of your parents don’t care about your school district. They care about where their kids go to school.
On average, children spend about 35 hours inside their schools per week. It is their second home. It is their second family. Because of this, parents are more likely to care about school communication and marketing than the district.
7. “I Don’t Know”… Giving Power to the Parent
Telling the stories of your classroom gives parents the power to engage in conversation with their child when they get home each day.
8. Marketing is an Investment
It is critical that you convince your higher-ups through data that marketing is an investment, not an expense.
So many people put marketing into the category of an expense on the balance sheet. This is not right. If done correctly, you should see a Return on Your Investment or ROI.
Social media ads are a great and inexpensive way to do this.
Let me know your thoughts. I hope you enjoyed the videos. And I hope they help with your school marketing.