In honor of the NBA season starting, here are eight basketball terms you can use to transform your marketing.
Follow this simple marketing advice to score some points for your brand or school district.
These tips will help you slam dunk your competition.
8 Classic Basketball Terms that Will Rock Your Marketing
1. The Layup – A Simple Social Media Post
The layup is a simple social media post that you know will gain traction. It can revive your engagement numbers by getting your audience to comment or like the post.
This easy shot can be as simple as a cute picture of an elementary student or photos of an athletic team getting a big win. It’s easy, and it gets you back in the game.
2. The Assist – Help Your Audience with Content Marketing
The assist is a helpful blog article or a great social media post that is going to help you score some nice sign-ups for your email list. You have to have quality content to make a big score. Just like The Hoosiers, you might have to pass a couple of times before you can put points on the board.
3. The Free Throw – Reply to Comments on Social Media
Sometimes we get fouled by negative comments from our customers and competitors, and then we have to go the line to set the record straight. Take advantage of these moments and score some easy points by creating content that will regain power with your audience.
4. The Steal – Look at the Marketing Trends
It’s okay to borrow great ideas. You don’t want to copy something exactly word for word, but it is fine to study what is working on social media and marketing. Take an idea and make it your own. It’s always sweet to score when you steal.
5. The Timeout – Reevaluate Your Marketing
Occasionally you need to evaluate what’s not working and create a new game plan. Sometimes the most fabulous ideas don’t work on the court. Analyze what’s wrong and make the adjustments. Marketing is all about constantly refining your strategy.
6. The Instant Replay – Video Marketing
Your audience is not always going to see when your company or school district does something special. That’s why video is such a great tool to showcase your stories. Upload your videos directly to Facebook for added engagement. If your story is engaging, your video is going to get great reach.
7. The Half-Court Shot – Take Risks with Your Marketing
Sometimes it is okay to throw up a crazy idea and see if it hits the mark with your audience. Take some risks. Be a rebel. It can make you stand out from your competitor, who is playing it safe.
8. The Triple Double – Repurpose Your Marketing Content
It is excellent when you have content you can use over multiple platforms. Find ways you can create micro-content from your successful blog posts or videos you have created.
For example, you can create a SlideShare outline of your blog post, or maybe use a quote from the post over a beautiful picture. Always look for opportunities to repurpose your content. That way, you can score success in multiple categories instead of just one.