Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model?
Being a good marketer or school communicator requires us to learn about our environment by expanding our comfort zone. Learning from individuals outside your industry is an excellent way to grow as a professional.
In this article, I provide a list of 25 must-follow social media accounts to expand your knowledge and become a better school marketer and communicator. This is part TWO, which lists influencers 13 through 25.
Part 2 of Must Follow Accounts for School Public Relations
The following is part 2 of my list of non-traditional accounts that the average school communicator might not be following.
Part 2 gives great insight into Trends, Business, Culture, Sports and other relevant content for our industry.
Must Follow Current Trend Influencers
These individuals give excellent insight into the world of trends:
12. Refinery 29 – Style & Life Guru for Women [and Men]
Refinery29 is a modern woman’s destination for how to live a stylish, well-
A sample article on the site includes: How to date in the Age of the Coronavirus
Click Below to interact:
- Website = www.refinery29.com
- Facebook = www.facebook.com/refinery29
- Twitter = @refinery29
- Instagram = @refinery29
- Tumblr = Refiney29
- YouTube = Refinery29
- Newsletter = Refinery29
13. Tech Crunch – Tech Trend Gurus
TechCrunch is an American online publisher focusing on the tech industry. The company specifically reports on the business related to tech, technology news, analysis of emerging trends in tech, and profiling of new tech businesses and products.
A sample article on the site includes: Tesla is eyeing Nashville for Cybertruck gigafactory
Click Below to interact:
- Website = www.techcrunch.com
- Facebook = TechCrunch
- Twitter = @techcrunch
- Instagram = @techcrunch
- LinkedIn = TechCrunch
- YouTube = TechCrunch
- Podcast = TechCrunch
14. Buzz Feed – Viral Tracking Gurus
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media; it is based in New York City. BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III, to focus on tracking viral content.
A sample article on the site includes: 40 Household Products With Small Price Tags And Major Results
Click Below to interact:
- Website = www.buzzfeed.com
- Facebook = BuzzFeed
- Twitter = @buzzfeed
- Instagram = @buzzfeed
- LinkedIn = BuzzFeed
- YouTube = BuzzFeed Video
15. The Joe Rogan Experience – Pop Culture
The Joe Rogan Experience is a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host, Joe Rogan. It was launched on December 24, 2009, by Rogan and comedian Brian Redban, who also produced and co-hosted.
Rogan interviews guests from the fields of business, sports, technology, pop culture and much, much more.
Click Below to interact:
- Website = www.joerogan.com
- Facebook = Joe Rogan EXP
- Twitter = @joerogan
- Instagram = @joerogan
- Podcast = Joe Rogan EXP
- YouTube = Joe Rogan EXP
Must Follow Current Culture
These individuals give excellent insight into the world of culture:
16. StockX – Online Marketplace
StockX is an online marketplace and clothing reseller, primarily of sneakers. The Detroit-based company was founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman in 2015–2016. StockX has more than 800 employees in Downtown Detroit.
Buy and sell the hottest sneakers including Adidas Yeezy and Retro Jordans, Supreme streetwear, trading cards, collectibles, designer handbags and luxury items.
Click Below to interact:
- Website = www.stockx.com
- Facebook = StockXdotcom
- Twitter = @StockX
- Instagram = @StockX
- YouTube = StockX
16. Complex – Youth Culture
Complex is an American New York-based media platform for youth culture which was founded as a bi-monthly magazine by fashion designer Marc Milecofsky. Complex reports on trends in style, pop culture, music, sports and sneakers with a focus on streetwear, sneaker culture, hip hop, and graphic art.
A sample article on the site includes: Coachella 2020 Officially Rescheduled for October Over Coronavirus Concerns
Click Below to interact:
- Website = www.complex.com
- Facebook = Complex
- Twitter = @complex
- Instagram = @complex
- YouTube = Complex
- TikTok = @Complex
Must Follow Business Culture
These individuals give excellent insight into the world of business:
17. Fast Company – Business & Tech Culture
Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes eight print issues per year.
Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design.
A sample article on the site includes: Snap is the world’s most innovative company of 2020
Click Below to interact:
- Website = www.fastcompany.com
- Facebook = Fast Company
- Twitter = @fastcompany
- Instagram = @fastcompany
- YouTube = Fast Company
- LinkedIn = Fast Company
18. Harvard Business Review – Business Culture
Harvard Business Review is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. HBR is published six times a year and is headquartered in Brighton, Massachusetts.
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world’s best business and management experts.
A sample article on the site includes: The Business case for Saving Democracy
Click Below to interact:
- Website = www.hbr.org
- Facebook = HBR
- Twitter = @HarvardBiz
- Instagram = @Harvard_Business_Review
- YouTube = Harvard Business
- LinkedIn = Harvard Business Review
19. Inc. – Business & Start-Up Culture
Inc. is an American business magazine founded in 1979 and based in New York City. It publishes eight print issues annually, as well as daily online articles and videos. Published by Mansueto Ventures.
Get advice, tools, and services that help your small business grow.
A sample article on the site includes: 3 Networking Rules That Helped Daymond John Build a Business Empire
Click Below to interact:
- Website = www.inc.com
- Facebook = Inc.
- Twitter = @inc
- Instagram = @incmagazine
- YouTube = Inc Magazine
- LinkedIn = Inc Magazine
20. How I Built This – Entrepreneur Culture
How I Built This is an American podcast about “innovators, entrepreneurs, idealists, and the stories behind the movements they built” produced by NPR.
Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
Click Below to interact:
- Podcast = How I Built This
Must Follow Sports Culture
These individuals give excellent insight into the world of Sports:
21. Barstool Sports – Bro Sports Culture
Barstool Sports is a sports and pop culture blog founded by David Portnoy in 2003 in Milton, Massachusetts. The site, whose two primary investors are The Chernin Group and Penn National Gaming, is currently headquartered in New York City.
Barstool Sports is a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts.
A sample article on the site includes: Breaking Down the Entire Jimmy Butler Roast of Brett Brown Clip by Clip
Click Below to interact:
- Website = www.barstoolsports.com
- Facebook = BarStoolSports
- Twitter = @barstoolsports
- Instagram = @BarStoolSports
- YouTube = It’s the Bro Show Yo
22. Bleacher Report – Sports Culture
Bleacher Report is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in August 2012 for $175 million.
Sports journalists and bloggers covering NFL, MLB, NBA, NHL, MMA, college football and basketball, NASCAR, fantasy sports and more.
A sample article on the site includes: Trae Young Embraces the Luka Comparisons
Click Below to interact:
- Website = www.bleacherreport.com
- Facebook = Bleacher Report
- Twitter = @bleacherreport
- Instagram = @bleacherreport
- YouTube = Bleacher Report
23. eSports Insider– eSports Culture
The latest news from across the esports industry covering interviews, event coverage, opinion pieces, reviews and much more from the esports world.
A sample article on the site includes: Excel Esports finds strategic partner in Newzoo
Click Below to interact:
- Website = www.esportsinsider.com
- Facebook = eSports Insider
- Twitter = @esportsinsider
- Instagram = @esportsinsider
- YouTube = eSports Insider
24. The Athletic– In-Depth Sports Culture
The Athletic is a subscription-based sports journalism website and app. They provide ad-free national and local coverage across the United States, Canada, and the United Kingdom. Their coverage includes: association football and basketball… baseball, American football, and ice hockey.
A sample article on the site includes: ‘Luka’s doing magic’: How Dallas discovered its next superstar a world away
Click Below to interact:
- Website = www.theathletic.com
- Facebook = The Athletic
- Twitter = @theathletic
- Instagram = @theathletichq
- YouTube = The Athletic
Bonus Account to Follow
Jason A. Wheeler – School Marketing & Social Media
Jason A. Wheeler, CPC, is Marketing Coordinator for the Carrollton-Farmers Branch Independent School District with 16 plus years experience in public education. Jason is a proud graduate of CFBISD and Texas A&M University, where he received a BBA in Marketing. Jason also holds a Certified Public Communicator certification from Texas Christian University.
After 12 years in the public school classroom, Jason discovered his passion for marketing and social media in the Strategic Communication Department for CFBISD. Jason manages marketing, advertising, promotion and social media for the school district.
Known for his entertaining, dynamic and knowledgeable speaking, Jason travels the country to share his insights on how organizations can use marketing and social media to engage audiences and drive results.
Jason is married with two children, and has a strong passion for film and baseball.
Click Below to interact:
- Website = www.jasonawheeler.com
- Facebook = Jason Wheeler Media
- Twitter = @wheelercfb
- YouTube = Jason A Wheeler
This was part TWO of my list of 25 influencers school communicators should be following. You can read part one here.
