As the competition for top talent heats up, companies are constantly looking for new ways to attract college graduates to choose their organization for their first professional job. One strategy that has become increasingly popular is using Instagram reels.
Why Instagram Reels are Key to Attracting Top College Graduates
What are Instagram Reels?
Instagram Reels are short-form videos that can be up to 90 seconds long. Users can record, edit, clip videos and photos together, set them to music, and post them to their feeds. Reels provide access to creative editing tools that allow companies to make their videos more fun and engaging. Plus, with the ability to be recommended and seen by more people on Instagram if under 90 seconds and on a public account, reels offer a prime opportunity for companies to showcase their brand, culture, and job opportunities to attract top college graduates.
Using Instagram Reels to Attract Top Young Talent
This blog post will examine the importance of using Instagram Reels to engage college graduates and provide tips for creating effective Reels to attract top talent.
Why Use Instagram Reels to Attract College Graduates?
- Reels are a popular feature on Instagram. Instagram reels have exploded in popularity since their launch in 2020. The short, attention-grabbing format is perfect for engaging younger audiences, and they have quickly become one of the most popular features on the platform.
- They allow companies to showcase their brand and culture. College graduates often look for companies that align with their values and offer a positive work culture. Instagram reels enable companies to showcase their brand and culture in a fun and engaging way, helping to attract candidates who are a good fit for the organization.
- They provide a glimpse into the job and work environment. Reels can offer a behind-the-scenes look at what it’s like to work at the company. This Reel can be particularly effective in attracting college graduates with limited work experience who are curious about working professionally.
Tips for Creating Effective Instagram Reels
- Keep it short and sweet. Keep your Reel to 15-30 seconds and focus on one or two key messages. Remember that Instagram reels need to be fast and attention-grabbing.
- Showcase your company culture. Use your Reel to showcase your company culture and values. Company Culture reels could include shots of employees working, team outings, or other activities demonstrating the company’s culture.
- Highlight job opportunities. Use your Reel to showcase current job openings or highlight the roles available at the company. Highlighting job opportunities can be a great way to attract college graduates looking for their first professional job.
- Use music and captions. Choose music that reflects your company’s culture or the type of job you are promoting, and use captions to highlight critical messages or job requirements. Instagram reels are meant to be fun and engaging, so don’t be afraid to use music and captions to make your content more engaging.
- Be authentic. Remember that Instagram reels are all about authenticity. Avoid using overly scripted content and instead focus on showcasing real employees and real experiences. Showcasing employees will help to create a more authentic and engaging reel that resonates with college graduates.
Following these tips can create effective reels that attract top talent and help your organization succeed. But be warned; recent statistics show Reels may be waning.
Navigating Diminished Engagement for Instagram Reels
While Instagram reels can be a powerful tool for engaging younger audiences and attracting top talent, it’s important to note that reel engagement has diminished in recent months. According to a recent article on PetaPixel, there has been a significant drop in engagement for reels, with some accounts reporting a decline in views of up to 50%. This drop in engagement could be due to several factors, including increased competition for attention on the platform and changes in the Instagram algorithm.
Views on Instagram Reels Fall as Platform Course Corrects to Images by Catherine Perloff – Adweek Article
Instagram has been pushing Reels as a video platform to compete with TikTok, causing creators, brands, and publishers to adopt video strategies. However, Adweek reports that Instagram is now changing its focus, with four sources claiming a pivot in their strategy. Brands and creators must stay nimble in the ever-changing social media landscape to succeed.
While this news may discourage companies looking to use Instagram reels to attract college graduates, it’s important to remember that reels are just one tool in a larger recruiting strategy. Companies should still consider using reels but focus on other channels to reach potential candidates, such as LinkedIn or job search websites.
To maximize the effectiveness of reels, companies should focus on creating high-quality, engaging content that resonates with their target audience. Quality content could include showcasing the company culture, highlighting job opportunities, or providing tips and advice for recent graduates entering the workforce. By creating informative and entertaining content, companies can still leverage reels to attract top talent, even in a competitive and ever-changing social media landscape.
Conclusion
In conclusion, Instagram reels can be a powerful tool for attracting college graduates to choose your company for their first professional job. By creating short, attention-grabbing content showcasing your brand, culture, and job opportunities, you can engage younger audiences and stand out.
