Did you know that TikTok is the fastest growing social media platform in 2021. Are you wondering how your school district can engage audiences on TikTok? Have you been afraid of venturing onto the ...READ MORE
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My Brief Thoughts on Clubhouse – Should You Be On [PODCAST]
Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the ...READ MORE
Know Your Audience: The Best Marketing Advice Ever [PODCAST]
The best advice I can give any marketing client is "Know Your Audience." The more you know your audience, the better your messages and content will become. Best Marketing Advice: Know Your ...READ MORE
How to Make Parents Confident in Choosing Your Schools
I was one week on the job in school communications, and I was traveling to my first National School Public Relations Association conference in Baltimore, Maryland. The first session I attended that ...READ MORE
How You Can Achieve the NFL Cinematic Endzone Camera Look
National Football League fans took notice on Sunday as the Fox Broadcasting Network rolled out their "Poor Man's Steadicam" for the national broadcast football games. The endzone camera shots were ...READ MORE
My School Communicator Gift Guide for 2021
My newest blog post is slightly different than my normal posts on my webpage. I normally offer school marketing tips for the school communications world to help navigate our industry shift. As we ...READ MORE
How Cyberpunk 2077 Won Marketing in 2020: What Can You Learn
Have you heard of the most popular video game on the planet right now? It's the one with Keanu Reeves. It's called Cyberpunk 2077. How can a game delayed several times be the most popular video ...READ MORE
The Changing Landscape of School Marketing: Your Billboard is Trash
Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
How Focusing on Customer Experience Will Transform Your Marketing [PODCAST]
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very ...READ MORE
