Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
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How Focusing on Customer Experience Will Transform Your Marketing [PODCAST]
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very ...READ MORE
TikTok for Schools & How to Turn Students into Storytellers [PODCAST]
I am always happy to join Andrea Gribble and her #SocialSchool4EDU team on webinars and podcasts. Her passion for school communications and social media is outstanding. Here is my guest episode on her ...READ MORE
My Weekend Thoughts on School Communications & Marketing
COVID-19 has changed how we have gone about conducting much of our school communications and marketing the past six months. Many of us have had to shift their platforms to a more digital model ...READ MORE
You Need to Build an Outstanding Blog for Your Content
Are you looking for a central location to showcase the content you create for your district? Are you looking for a tool to help solve problems or concerns your audience may have? In this ...READ MORE
The Power of Social Listening to Heighten Customer Experience [PODCAST]
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or ...READ MORE
How to Recruit Passionate Ambassadors for Your School District
Welcome to the Block Party: Taking the Kendra Scott approach to recruiting passionate ambassadors for your school district Is your school district looking for new ways to engage your community to ...READ MORE
Steal This Idea: Get Personal with Landing Pages
Time is a precious commodity for people. Anytime you can save someone time, you are doing them a favor. Parents are busy. They do not have time to sift through your website, looking for content ...READ MORE
School Marketing Trends: A Discussion with Class Intercom [VIDEO]
Jason A. Wheeler talks with Taylor Siebert from Class Intercom about using social media to engage with students, paid social advertising and trends in school marketing. In the age of COVID-19, ...READ MORE
