COVID-19 has changed how we have gone about conducting much of our school communications and marketing the past six months. Many of us have had to shift their platforms to a more digital model ...READ MORE
BLOG
You Need to Build an Outstanding Blog for Your Content
Are you looking for a central location to showcase the content you create for your district? Are you looking for a tool to help solve problems or concerns your audience may have? In this ...READ MORE
The Power of Social Listening to Heighten Customer Experience [PODCAST]
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or ...READ MORE
How to Recruit Passionate Ambassadors for Your School District
Welcome to the Block Party: Taking the Kendra Scott approach to recruiting passionate ambassadors for your school district Is your school district looking for new ways to engage your community to ...READ MORE
Steal This Idea: Get Personal with Landing Pages
Time is a precious commodity for people. Anytime you can save someone time, you are doing them a favor. Parents are busy. They do not have time to sift through your website, looking for content ...READ MORE
School Marketing Trends: A Discussion with Class Intercom [VIDEO]
Jason A. Wheeler talks with Taylor Siebert from Class Intercom about using social media to engage with students, paid social advertising and trends in school marketing. In the age of COVID-19, ...READ MORE
How to Create 11 Pieces of Innovative Content from One Podcast [INFOGRAPHIC]
Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand ...READ MORE
The Best Marketing Books You Should Read in 2020
Are you looking for great marketing books to read? Are you looking for tips and strategies to do better at your marketing job? During the time I have had during my stay at home orders, I have read ...READ MORE
15 Social Media Hacks to Engage Your Students
According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
