According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
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My 2020 School Marketing Social Media Draft
In the spirit of this year's virtual NFL draft, I have put together my 2020 Social Media Mock Draft for school marketing. With increased importance for social media during our school closures, what ...READ MORE
25 Must Follow Accounts for School PR [Part 2]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
25 Must Follow Accounts for School PR [Part 1]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
Could MySpace Ever Be Resurrected from the Dead
Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States. The Decline of ...READ MORE
Should School Districts be Using the Popular Gen Z TikTok
Has your school communications department begun to talk about the social media platform TikTok? Are you a nervous wreck to start yet another social media platform? Especially one like TikTok? In ...READ MORE
Recruiting Teachers in the Age of the Millennial Workbook
There is a huge teacher shortage across all 50 states, across the United States. At least one subject area is not being fulfilled in most states. Sixty-One percent of superintendents polled ...READ MORE
Awesome School Marketing Tips to Start 2020
With the new year comes new initiatives and new marketing goals for your small business or school district. Many school communications departments look to the new year as a way to make an impact by ...READ MORE
How to Use Strategic Marketing to Recruit Millennial Teachers [VIDEO]
Is your school district having trouble finding quality educators during the teacher shortage? Is the Millennial mindset on careers causing confusion with your staff? Recruiting Millennial ...READ MORE
