I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
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School Communications Social Media Draft 2022: Top Platforms for Schools
The National Basketball Association had its annual draft recently in the Motor City. Men's lives changed instantly. Understanding the current climate of social media can help transform your school ...READ MORE
The Power of TikTok in School Communications [Supt. Interview]
Meta, Facebook's recently renamed parent company, reported that they lost users on the platform for the first time in the history of Facebook. Mark Zuckerburg, CEO of Meta, alluded that the impact of ...READ MORE
The Power of Strategic School Marketing for Principals
Has your school seen a decrease in enrollment in the past five years? Is your school or district stuck in a time loop constantly doing old-fashioned marketing tactics? Is your school finding it ...READ MORE
10 Critical School Marketing Hires for Future Success [Infographic]
The education profession was flipped on its head over the past two years during the global pandemic. The landscape has changed as we navigate how to recruit and retain new families. The needs of our ...READ MORE
10 School Marketing Risk-Taking Ideas to Win 2021
Let's face it... Education is not an industry known for taking risks, especially when it comes to marketing schools. Many school districts across the country use 20th-century techniques to market to ...READ MORE
5 Ways to Adjust Your School Marketing for Another COVID Year
So much for the 2021 - 2022 school year being back to normal. Just when you thought it was safe going back into the school marketing waters, the Delta variant is making back to school a complicated ...READ MORE
10 Essential Marketing Concepts to Focus on This Summer to Win Next School Year
If one thing is sure, after a year and a half of strategizing school marketing during a pandemic, it's that nothing will ever be the same. And that is certainly not a bad thing. School communications ...READ MORE
The Number One Way to Market Your Schools in the Fall
Are you beginning to explore marketing strategies for the new school year? Is your district trying to determine the best school marketing tactics to increase student enrollment? In this article, we ...READ MORE
