When I have an idea or have thoughts on school marketing, I pull out my smartphone and make a video. It is my "Marketing Thought Journal" for the modern school marketer. The following five videos ...READ MORE
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23 Easy Things You Can Do This Summer to Improve Your District Marketing [Podcast]
In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great. Summer is also a great time to do small things to expand your ...READ MORE
How to Unleash the Power of Facebook
Do you want to unlock the potential of Facebook? Looking for simple strategies to improve your Facebook marketing? In this article, you’ll discover how to unleash the power of Facebook for your ...READ MORE
7 Simple Tips to Have an Awesome NSPRA Conference [2019 Edition]
Do you want to get the most from the 2019 NSPRA conference? Looking for simple strategies to have a successful conference? In this article, you’ll discover seven simple tips to get the most out ...READ MORE
How to Use Inbound Marketing to Increase Student Enrollment
Do you want to increase student enrollment in your school district? Wondering how you can improve your enrollment numbers without spending major money on marketing? In this article, you’ll discover ...READ MORE
How Jurassic Park Will Make You Rethink Your School Marketing
Are you stuck in a rut with your school marketing? Are you seeing less of an impact from your current marketing? In this article, I examine the film Jurassic Park as a catalyst to reexamine your ...READ MORE
Riding the Carpool Whale – 3 Perfect Times for Schools to Post on Social Media
Are you looking for the perfect time to post on social media for your school? Are you getting the maximum reach and engagement for each of your posts? In this article, I discuss three perfect ...READ MORE
How the Force Awakens Trailer Relates to School Marketing
The original Star Wars films are some of my favorite movies of all-time. I fell in love with the great storytelling and timeless characters. The George Lucas prequels were a let down, but Star Wars: ...READ MORE
41 Awesome Facebook Live Ideas to Boost Audience Engagement in Your School District
It is time for your district to invest in video. Especially live, streaming video. According to Facebook expert Mari Smith, live video gets six times the engagement on Facebook than regular video. ...READ MORE
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