I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
Millennials
Six Ways to Engage Moms on TikTok [Infographic]
Did you know that TikTok is the fastest growing social media platform in 2021. Are you wondering how your school district can engage audiences on TikTok? Have you been afraid of venturing onto the ...READ MORE
The Best Marketing Books You Should Read in 2020
Are you looking for great marketing books to read? Are you looking for tips and strategies to do better at your marketing job? During the time I have had during my stay at home orders, I have read ...READ MORE
25 Must Follow Accounts for School PR [Part 1]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
Recruiting Teachers in the Age of the Millennial Workbook
There is a huge teacher shortage across all 50 states, across the United States. At least one subject area is not being fulfilled in most states. Sixty-One percent of superintendents polled ...READ MORE
How to Use Strategic Marketing to Recruit Millennial Teachers [VIDEO]
Is your school district having trouble finding quality educators during the teacher shortage? Is the Millennial mindset on careers causing confusion with your staff? Recruiting Millennial ...READ MORE
What Do Millennials Want in a Job – Helping You Recruit [Podcast]
Are you looking for the best ways to recruit Millennials? Is your company or school district having trouble understanding the wants and needs of this generation? Tips for Recruiting ...READ MORE
