As schools face increasing competition and tighter budgets, effective marketing has become more critical than ever. However, to truly stand out in a crowded marketplace, school marketers must be ...READ MORE
influencer marketing
15 Social Media Hacks to Engage Your Students
According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
25 Must Follow Accounts for School PR [Part 1]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
Valuable School Marketing Lessons from HBO’s “The Wire” [PODCAST]
Are you needing some help with your school district marketing? Need some marketing tips to get you started? In this podcast, I give seven valuable insights into school marketing using lessons ...READ MORE