I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
marketing to parents
How to Make Parents Confident in Choosing Your Schools
I was one week on the job in school communications, and I was traveling to my first National School Public Relations Association conference in Baltimore, Maryland. The first session I attended that ...READ MORE
8 Short Videos to Help Improve Your School Marketing
When I have an idea or have thoughts on school marketing, I pull out my smartphone and make a video. It is my "Marketing Thought Journal" for the modern school marketer. The following five videos ...READ MORE
