I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
school marketing tips
School Communications Social Media Draft 2022: Top Platforms for Schools
The National Basketball Association had its annual draft recently in the Motor City. Men's lives changed instantly. Understanding the current climate of social media can help transform your school ...READ MORE
The Power of Strategic School Marketing for Principals
Has your school seen a decrease in enrollment in the past five years? Is your school or district stuck in a time loop constantly doing old-fashioned marketing tactics? Is your school finding it ...READ MORE
5 Ways to Adjust Your School Marketing for Another COVID Year
So much for the 2021 - 2022 school year being back to normal. Just when you thought it was safe going back into the school marketing waters, the Delta variant is making back to school a complicated ...READ MORE
10 Essential Marketing Concepts to Focus on This Summer to Win Next School Year
If one thing is sure, after a year and a half of strategizing school marketing during a pandemic, it's that nothing will ever be the same. And that is certainly not a bad thing. School communications ...READ MORE
The Number One Way to Market Your Schools in the Fall
Are you beginning to explore marketing strategies for the new school year? Is your district trying to determine the best school marketing tactics to increase student enrollment? In this article, we ...READ MORE
Six Ways to Engage Moms on TikTok [Infographic]
Did you know that TikTok is the fastest growing social media platform in 2021. Are you wondering how your school district can engage audiences on TikTok? Have you been afraid of venturing onto the ...READ MORE
Know Your Audience: The Best Marketing Advice Ever [PODCAST]
The best advice I can give any marketing client is "Know Your Audience." The more you know your audience, the better your messages and content will become. Best Marketing Advice: Know Your ...READ MORE
The Changing Landscape of School Marketing: Your Billboard is Trash
Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
