Has your school seen a decrease in enrollment in the past five years? Is your school or district stuck in a time loop constantly doing old-fashioned marketing tactics? Is your school finding it ...READ MORE
social media tips
Six Ways to Engage Moms on TikTok [Infographic]
Did you know that TikTok is the fastest growing social media platform in 2021. Are you wondering how your school district can engage audiences on TikTok? Have you been afraid of venturing onto the ...READ MORE
My Brief Thoughts on Clubhouse – Should You Be On [PODCAST]
Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the ...READ MORE
The Power of Social Listening to Heighten Customer Experience [PODCAST]
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or ...READ MORE
School Marketing Trends: A Discussion with Class Intercom [VIDEO]
Jason A. Wheeler talks with Taylor Siebert from Class Intercom about using social media to engage with students, paid social advertising and trends in school marketing. In the age of COVID-19, ...READ MORE
How to Create 11 Pieces of Innovative Content from One Podcast [INFOGRAPHIC]
Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand ...READ MORE
15 Social Media Hacks to Engage Your Students
According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
My 2020 School Marketing Social Media Draft
In the spirit of this year's virtual NFL draft, I have put together my 2020 Social Media Mock Draft for school marketing. With increased importance for social media during our school closures, what ...READ MORE
25 Must Follow Accounts for School PR [Part 2]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
