Is Your School District Blinded by Twitter???

Just because Twitter is working for your professional development and networking, does not mean it’s working to drive engagement with your audience. It is vital you look at your data, including Google Analytics, to see which social media platform is connecting with your defined audiences.

Just because a social media platform is working in one instance does not mean it will work to obtain your marketing objectives. You need to base Return on Investment by looking at the data for each one of your defined audiences. That is why it is so important to create in-depth audience personas for your organization.

Know your audience. Know your data. And capitalize on those statistics.

Do you have questions about implementing social media into your business or school district? Leave your questions in the comment section below.