Do you want to increase your followers on social media? Are you having trouble getting engagement on Instagram and Snapchat?

In this article and video, I give you eight tips to increase your social media engagement by allowing your students to takeover your accounts.

Let’s face it, most students don’t trust a social media account run by central administration. In their eyes, adults are everything wrong with social media. The only way we are going to gain their trust is if we give them the keys to the kingdom. Let them takeover your social media.

8 Tips for an Awesome Student Social Media Takeover

In this video, I give eight tips for a successful student takeover using your schools or districts social media accounts.

My Eight Social Media Takeover Tips

Find a Teacher – get some to monitor the students during the 24 hours
Select a Micro-Influencer Student – which of your students influence others? a social media leader
Use it During an Event – people are expecting social media posts during an event. Students will be using their cells
Promote Before the Takeover – Tell people about the takeover before it starts
Develop a Hashtag – a unique hashtag for the takeover will help people find your content
Encourage Your Staff to Engage – it’s not just about students. Have your teachers and admin like and share
No Restrictions – don’t restrict your students creativity. Setup rules, but don’t an old fuddy duddy
Use Instagram and SnapChat – the best platforms to engage your students

For our social media takeover, we allowed a drill team from one of our high schools to post to our Instagram account during the day before the big homecoming football game. As a result, we increased our Instagram followers by 500 people in 24 hours.

During the day, the girls posted behind the scenes photos and videos as they prepared for homecoming. Their posts were authentic. Their posts were real, and so were our new followers.