Batman’s whole personality is not great for the social media world.
He might be the hero Gotham City needs to thwart crime, but I would never hire him to run my social media accounts.
The true hero your organization needs is a person who is the complete opposite of Batman.
In this article, I give five reasons why one of the world’s most famous crime fighters is horrible at social media.
5 Reasons Why Batman is Horrible at Social Media
Let’s improve our social media by examining what not to do…
1. Hiding Behind a Black Bat Mask
You need to be yourself on social media. Don’t make up a fake personality to get followers. Don’t hide behind a mask (fake profile pic) or don’t take on someone else’s character. Be the expert you can be, and show people the real you.
You need to find your organizations voice. What traits do you want to convey to your audience? Is your organization conservative? Is it more relaxed? There is no need to copy another company’s personality. It needs to be the personality that your audience expects.
2. Batman is a Loner
Batman had very few friends growing up. He had no desire to interact with the outside world. You have to do the opposite on social media. Form relationships by following people and interacting with their accounts.
Retweet the stuff you like, and send your followers things from your blog that you think they might like. By forming relationships, you become a trusted source of knowledge. People will then seek you out for your advice by following your accounts.
3. Batman Brings Out the Bad
Batman is like a double-edged sword. On the one hand, he rids Gotham of bad people, but on the other hand, he might be responsible for bringing those evil people to the City of Gotham.
Create and distribute quality posts and advice. Be an excellent resource for your followers. If you are not, you might have spammers following you. And spammers do nothing but give you more followers. Followers mean nothing if there are not meaningful.
4. Batman Operates Under a Cloak of Darkness
Batman’s office hours tend to be at night under cover of darkness. That might not be a good thing to replicate.
Look at your analytics. When are your customers or followers online? Create an editorial schedule to follow their social media patterns and then post content during those optimal hours.
5. Why So Serious
Batman never smiles. I have never heard him tell a joke.
That’s not a good thing for social media. You need to lighten the mood a bit on social media. You can be funny. You are allowed to show your warm side. And to tell you the truth, most people prefer the people they follow to have a friendly and happy personality.
Conclusion: Be Yourself on Social Media
Don’t be Batman on social media. Be yourself. However, there are times you might need to use your utility belt and adapt. There is nothing wrong with pivoting. You will always need to adapt.
