Have you recently started a podcast for your company, school district or your personal brand?
Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand your audience?
In this article, I will how to create 11 additional pieces of innovative content from one podcast episode.
Why Podcasting is Popular in 2020
Before the COVID-19 shutdown, podcasting in recent years had a resurgence in popularity due to audiences listening on their morning commute. And with any piece of content, you bring incredible value to your audience; they will consume your content. With the rise of Amazon Echos and Google Homes, people are consuming more audio, which makes podcasting an excellent way to reach your audience.
According to an article by wework.com, a study by Edison Research states that 50 percent of the U.S. population has listened to at least one podcast, and listeners report an average of 17 hours of listening in the last week. You can see why many organizations are creating podcasts to promote their businesses.
Wework.com credits the rise of podcasting due to its accessibility and ease of creation. In the moment, podcasts are dominating the current media landscape.
What if you could take your podcast and produce much more valuable content for our business or personal brand?
How to Create 11 Pieces of Innovative Content
Valuable content is the catalyst for your audience to engage with your business or organization. And if you can create additional pieces of content from your awesome podcast, that would be a bonus for your company or your personal brand.
Here are 11 ways you can create additional content from your podcast:
1. YOUTUBE VIDEO
As I have mentioned before, YouTube is the second-largest search engine in the world. It is an excellent place for your audience to notice your quality content. Your podcast is no exception.
There are two methods where you can take your audio podcast and post the content on YouTube.
Film Yourself Recording Your Podcast
This is easy. Setup your phone or video camera and film yourself as your record your podcast. This is will be an easy editing process to create a video on Youtube.
Create Graphics to Overlay onto Your Audio
This method will take a bit more planning and editing on your part. Import your podcast audio into your favorite video editing software and then overlay images on your audio.
By posting your podcast on YouTube, you could gain an entirely new audience that craves the same value you are giving on your podcast. The key is to take the time and fine-tune your podcast for a video platform.
2. TWITCH TALKSHOW
Posting a video on Twitch is no different than that of YouTube. You will need a Twitch account, but after signing up, you can upload, or stream videos live to the platform.
Twitch is known for streaming video games, but did you know that Twitch has several categories for general videos and talk shows? The group, Talk Shows and Podcasts, is a perfect place to showcase your podcast.
By using Twitch, you reach a different audience you might find on your podcast and familiar video platforms. It is great to diversify your audience if you feel your content will bring value to this new audience.
3. VIDEO SNIPPETS FOR SOCIAL MEDIA
If you plan to create a full-length video for YouTube, the next best step is to edit one to two-minute highlights or talking points into several videos to advertise your podcast on social media.
These videos will act as promotions for your podcast that will whet the appetite of your audience. This process can take additional time, but the payoff is enormous. The attention span of viewers is fleeting. Short videos to grab their attention could convince them to take the time to listen to the entire show.
4. INSTAGRAM QUOTES
Everyone loves bullet points. It helps condense content into skimmable, readable pieces. By extracting key talking points from your podcast, you are creating bites of valuable content. The more value you give your audience, the more likely they are to consume more of your content.
Why Instagram? Because Instagram is one of the fastest-growing social media platforms. And inspirational quotes garner much attention on the platform. You could use your quotes on the Instagram timeline or create Instagram stories that feature your podcast talking points.
5. BLOG POST
Blogs are still trendy. Not only for readers but to better your Search Engine Optimization (SEO) on your website. By transcribing your audio podcast into the written word, you create a new platform to expose people to your content.
Rev.com is an affordable website to get transcriptions of your podcasts and videos. Upload your file to their site, and they will give you a written record for the cost of one dollar per minute. They guarantee a 99% accuracy rate, which is fantastic.
You can then take their transcription, and create a simple podcast with SEO rich wording for your website.
6. INSTAGRAM CAROUSEL
Using the same concept as the Instagram quotes, you can create graphics and text from your podcast and display it on the popular platform. An Instagram carousel gives you the ability to showcase multiple images on one post on Instagram. Think of it as a scrollable infographic for your podcast content.
7. TWITTER VOICE TWEET
I thought this type of Tweet would take off more on Twitter. Except for the first day, you do not see many people using this tool. However, that does not mean you can’t utilize it to promote your podcast.
Twitter gives you the ability to record up to 140 seconds of audio to be composed on a tweet. The audio tweet allows you to record a podcast trailer or highlight to recap of your latest podcast episode. The best thing about Voice Tweets is the icon it generates on the tweet. It gives you a bit more to stand out on a busy Twitter timeline.
8. EMAIL PLAYLIST
An email is still a powerful tool in your marketing arsenal. Why not use this platform to create a podcast playlist or table of contents for your broadcast?
Simply take your podcast and edit themes or common talking points into individual sound files. Then create headlines for each audio file. Using your favorite email software, create downloadable links for each file and embed them into your email.
Each time you record your podcast, you can create this email table of content to send to your email list. It is a valuable way to promote the great things said on your podcast.
9. TIKTOK VIDEOS
TikTok is the number one fastest-growing platform for the younger demographic. Why not utilize its popularity to promote your podcast?
Did you know you can upload videos directly to TikTok. You do not need to use the in-app recording feature to produce content. The ability to upload videos means you can take snippets from your podcast and load them on it.
The easiest way to do this is to create your content in a video editing software and use the custom settings to create a video with 1080 by 1920 dimension. Go to Canva, a free graphic design software, and then choose the “Instagram Story” template, which is the same dimension as TikTok videos. You can then create graphics that relate to your podcast to use in the video editing software.
After you create your graphics, you can import them into your editing software then overlay the images over your podcast audio. After you find the perfect sound and pictures, you can export the file to upload to TikTok.
Please remember that TikTok can play 15 second or 60-second videos. Plan accordingly to fit your audio and images into the required length for the platform.
10. FACEBOOK PREMIERE
Facebook is still the most popular platform when it comes to social media. You should be using Facebook to promote your podcast.
Luckily, if you created a video of your podcast for YouTube, the Facebook Premiere process will be easy. Upload your video file to Facebook and choose “Premiere” to showcase your content. By selecting “premiere,” Facebook will treat your video as if it were a live broadcast. Facebook will even notify your followers that your video is going to launch.
11. LINKEDIN LIVE SHOW
LinkedIn has a high organic reach at the moment. By using the same process as above, you can showcase your podcast on LinkedIn. A new audience for your valuable content.
Podcasting has become a powerful tool to engage your audience. Why not engage them more using other powerful platforms to broadcast your content? Let me know if you have any questions about podcasting or creating content to engage your audience.