My newest blog post is slightly different than my normal posts on my webpage. I normally offer school marketing tips for the school communications world to help navigate our industry shift.
As we slide into the holiday season, I have created a gift guide for your favorite school communicator in your family.
This article lists my top ten gift ideas for school communicators and marketers as they move into 2021. These gifts will help improve their marketing efforts and get them organized for the new year.
I first want to commend all of my colleagues for surviving 2020. Everyone did a phenomenal job keeping their school districts informed.
Your long hours and hard work contribute to a smoother transition as we battle COVID-19 in our areas. All communication professionals are a tremendous gift to your school district. Here is what you can get your staff, friend or family member to start the new year strong.
Here are my top gifts for school communicators and marketers for the holiday season:
You will find books, organizers, art, and so much more in this gift guide for the holiday.
Top 10 School Communicator Gifts
1. Marketing Rebellion: The Most Human Company Wins- Book
Who doesn’t like books? Mark Schaefer’s newest book is one of my favorites over the past year. It gives a great glimpse into the changing world of marketing and society in general. Amazon describes the book as:
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
Marketing Rebellion will teach you:
- How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
- Why businesses must be built on human impressions instead of advertising impressions.
- The five constant human truths at the heart of successful marketing strategy.
- Why customer loyalty is dying and what you need to do about it right now.
- How to help your best customers do the marketing for you.
- Actionable steps to provide an immediate course-correction for businesses of any size.
Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
2. Cord Organizer, Cable Clips Cord Holder, Wire Organizer, Cable Management
Sometimes the best gift can the gift of organization. School communicators tend to have more cords and wires than the average employee. Help them get organized with these simple cable management organizers.
These cord organizers are super useful for organizing cables. It will prevent your Phone charging cables, USB cables, network cables, TV power cords from excessive bending tangling and fray, keep your room tidy and neat. The cord holder comes with a strong 3M adhesive pad that can adhere to any smooth and clean surfaces at home or office, such as glass, plastic, metal or wood tables, desks and walls. Easy to install no need to hammer holes or attach screws.
3. Bullet Dot Grid Notebook Journal
Another way to be organized in 2021 is keeping a journal or notebook for meetings and campaigns. I have found that the dotted, bullet journals are the best for me to stay organized.
Bullet journaling should be fun which is why we’ve made our journal an overwhelm-free zone. Includes key code page, index pages, dotted numbered pages and 2 color coded bookmarks for optimal organization and stress-free set up.
4. Wireless Charger 4 in 1 Charging Dock
School communicators are obsessed with their devices. Sometimes we have multiple devices, both personal and district owned, we use on a daily basis. From our smartphones to our smart watches to our earpods… they need to be charged and ready to go.
The multifunctional charging stand for iPhone/Micro/Type-C interfaces can charge for almost all mobile devices, such as iPhone, iPad, Samsung, LG, HTC, Huawei, Sony, and the charging dock can be freely rotated by 360 degrees.
The upgraded double coil design greatly improves the speed of induction and charging.Built-in safeguards against overcharge, overcurrent and overvoltage protection, temperature control. Guards your device battery against overcharge damage.
5. Blue Light Blocking Glasses – Unisex
You do not need to be a gamer to appreciate glasses that will protect your eyes. School communicators spend most of their days in front of their computer monitors. It is not great for the health of their eyes.
Staring at electronic screens brings serious health consequences. And though you may not be able to limit your exposure to damaging blue light, you CAN protect yourself from its hazards with Blue Cut Blue Light Blocking Glasses. Blue light filter video game glasses minimizes the negative impact of blue light while you look great in these fabulous gaming glasses!
6. Selfie Ring Light with 50″ Extendable Tripod Stand
Don’t laugh. Personal branding is very important in marketing. And proper lighting of your videos is even more important. Ring lights are a great way to film pop-up videos using your smartphone.
UBeesize 10″ Ring Light features 3 light colors (Warm, Cool White, Daylight) and 11 levels brightness in each color, 33 options in total. You can choose any option in between if there’s a perfect setting.
Extending from 15″ to 50″, and tripod legs unfold up to 30″ wide, the stable tripod can be adjusted to any height within as needed, short enough to stand on tabletop, tall enough to fit your height.
7. The All-in-One Wireless Live Streaming Camera
My district has had the Mevo for three years now. We still use our older model to live stream events using the Mevo’s cuts, zooms and pans that are built into the camera. The Mevo camera gives you a smart upgrade from your smartphone when you live stream events. Their new camera is called the Mevo Start.
Wireless HD camera designed for live streaming. Remote control from your smartphone over bluetooth or Wi-Fi from 100ft away.
Live Stream to Facebook Live, YouTube, Twitch, and many more. Simultaneously record in 1080p HD to microSD card. Dedicated iOS and Android Mevo Camera App lets you take full control with live editing features including tapping to cut, and pinching to zoom.
8. SocialSchool4EDU Social Media Membership Program
I have known Andrea Gribble for many years now. Her dedication to helping school districts learn more about social media to help with school communication is tremendous. With her Social Media Membership Program, she has harnessed the power of community to help deliver social media professional development and training.
At #SocialSchool4EDU, we’ve trained thousands of schools just like yours – schools that just want to celebrate their students and staff, but nothing’s working. Our virtual membership program includes 12 months of training and support so you will stop being overwhelmed and start enjoying your job.
- Monthly live webinar with a national speaker
- Access to recorded webinars, including slides/resources
- Monthly live, hands-on skills training
- Live monthly roundtable discussion
- Daily support in peer-to-peer, private Facebook group
- Access to ALL recorded webinars, trainings, and PDFs created by #SS4E since 2014
- Weekly summary email of #schoolpr tips, tricks,
- News Access for up to three people from your school/district
AT #SOCIALSCHOOL4EDU, WE TRAIN YOUR STAFF TO BE SOCIAL MEDIA STORYTELLERS SO YOU CAN STAND OUT FROM OTHER SCHOOLS, CELEBRATE YOUR STUDENTS AND STAFF, AND REACH THOUSANDS IN YOUR COMMUNITY EVERY DAY.
9. The School of Swag – School Communicator T-Shirt
Do you need a last minute gift for your favorite school communicator? Josh Sauer, school communications professional, is the creator of the School of SWAG online shop. He is currently offering a sale on their popular t-shirt – Per My Last Email – for only $10. Get them while they last…
The Passive Aggressive – Unisex T-Shirt in charcoal grey.
10. School Marketing Workbooks – Shameless Plug
Are you looking to up your school marketing game? Is your district looking at new ways to promote your district? I have created multiple workbooks to help with social media, inbound marketing and teacher recruiting.
Many of these workbooks are free of charge. You will not find more school marketing resources in one place.
I wish everyone a happy winter break. Relax, and please be safe this holiday season. Happy Holidays!!!