The best advice I can give any marketing client is “Know Your Audience.” The more you know your audience, the better your messages and content will become.
Best Marketing Advice: Know Your Audience
The best thing you can do before you start any campaign is gathering as much information as possible about your audience and then build an audience persona.
In this podcast, I speak about how knowing your audience is critical to any marketing campaign and talk about tips we use in our district to know everything we can about our audience.
You goal should be to know what your audience loves and what they hate, and then build content around that.
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