Do you feel overwhelmed by new initiatives that now fall under "school communications"?Are you looking to the future and trying to figure who you will you need to hire to accomplish those initiatives ...READ MORE
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How to Get the Most Out of Facebook’s Mobile Page Redesign
Are you scared that Facebook redesigned school and district pages for mobile devices? Looking for ways you can take advantage of the change? In this article, you’ll learn how to get the most out of ...READ MORE
Using Content Marketing to Drive Engagement [PODCAST]
MinnSPRA Keynote 2018 - Content Marketing Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their ...READ MORE
Social Media Basics for Teachers & Admin
Are you looking to drive more engagement with parents through social media?Are you ready to take social media to the classroom?In this video, I speak on the power of storytelling through social media ...READ MORE
My Thoughts on the Zuckerberg Letter
The text in black is taken and yellow comes from a letter Mark Zuckerberg posted on Facebook. In 2018, he wants to "FIX" Facebook. In his mind, this means a shift from passive, public content to ...READ MORE
Why School Marketing Matters More Than District Marketing
Let's face it... Ninety-five percent of your parents don't care about your school district. They care about where their kids go to school. On average, children spend about 35 hours inside their ...READ MORE
