National Football League fans took notice on Sunday as the Fox Broadcasting Network rolled out their "Poor Man's Steadicam" for the national broadcast football games. The endzone camera shots were ...READ MORE
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My School Communicator Gift Guide for 2021
My newest blog post is slightly different than my normal posts on my webpage. I normally offer school marketing tips for the school communications world to help navigate our industry shift. As we ...READ MORE
How Cyberpunk 2077 Won Marketing in 2020: What Can You Learn
Have you heard of the most popular video game on the planet right now? It's the one with Keanu Reeves. It's called Cyberpunk 2077. How can a game delayed several times be the most popular video ...READ MORE
The Changing Landscape of School Marketing: Your Billboard is Trash
Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
How Focusing on Customer Experience Will Transform Your Marketing [PODCAST]
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very ...READ MORE
TikTok for Schools & How to Turn Students into Storytellers [PODCAST]
I am always happy to join Andrea Gribble and her #SocialSchool4EDU team on webinars and podcasts. Her passion for school communications and social media is outstanding. Here is my guest episode on her ...READ MORE
My Weekend Thoughts on School Communications & Marketing
COVID-19 has changed how we have gone about conducting much of our school communications and marketing the past six months. Many of us have had to shift their platforms to a more digital model ...READ MORE
You Need to Build an Outstanding Blog for Your Content
Are you looking for a central location to showcase the content you create for your district? Are you looking for a tool to help solve problems or concerns your audience may have? In this ...READ MORE
The Power of Social Listening to Heighten Customer Experience [PODCAST]
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or ...READ MORE
