Jason A. Wheeler talks with Taylor Siebert from Class Intercom about using social media to engage with students, paid social advertising and trends in school marketing. In the age of COVID-19, ...READ MORE
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How to Create 11 Pieces of Innovative Content from One Podcast [INFOGRAPHIC]
Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand ...READ MORE
The Best Marketing Books You Should Read in 2020
Are you looking for great marketing books to read? Are you looking for tips and strategies to do better at your marketing job? During the time I have had during my stay at home orders, I have read ...READ MORE
15 Social Media Hacks to Engage Your Students
According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
My 2020 School Marketing Social Media Draft
In the spirit of this year's virtual NFL draft, I have put together my 2020 Social Media Mock Draft for school marketing. With increased importance for social media during our school closures, what ...READ MORE
25 Must Follow Accounts for School PR [Part 2]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
25 Must Follow Accounts for School PR [Part 1]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
Could MySpace Ever Be Resurrected from the Dead
Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States. The Decline of ...READ MORE
Should School Districts be Using the Popular Gen Z TikTok
Has your school communications department begun to talk about the social media platform TikTok? Are you a nervous wreck to start yet another social media platform? Especially one like TikTok? In ...READ MORE
