What happens when ChatGPT creates a seasoned youth-culture sociologist in ChatGPT’s new Agent mode? In our case, you get a treasure trove of insights into the brands Gen Z loves most. The agent also ...READ MORE
Generation Z
From Malls to Marketing Magic: What PacSun Can Teach School Districts About Student Engagement
PacSun recently launched a campaign that didn’t just bring back denim, but also made the mall cool again. The once-overlooked shopping center is now a buzzing cultural hotspot. Their “Denim Days” ...READ MORE
Engaging Gen Z: Modern Marketing for School Districts
Inspired by Vogue Business - Gen Z Broke the Marketing Funnel Generation Z, born into a digital-first world, has rewritten the rules of engagement. Their purchasing behaviors, driven by social ...READ MORE
The Art of School Marketing: What We Can Learn from the Takashi Murakami x MLB Collaboration
What happens when bold creativity meets strategic branding? It is a marketing masterpiece. We see that in Takashi Murakami's latest collaboration with Major League Baseball (MLB) for the 2025 Tokyo ...READ MORE
Six Books that Have Shaped My School Marketing Campaigns [Infographic]
I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
TikTok for Schools & How to Turn Students into Storytellers [PODCAST]
I am always happy to join Andrea Gribble and her #SocialSchool4EDU team on webinars and podcasts. Her passion for school communications and social media is outstanding. Here is my guest episode on her ...READ MORE
School Marketing Trends: A Discussion with Class Intercom [VIDEO]
Jason A. Wheeler talks with Taylor Siebert from Class Intercom about using social media to engage with students, paid social advertising and trends in school marketing. In the age of COVID-19, ...READ MORE
The Best Marketing Books You Should Read in 2020
Are you looking for great marketing books to read? Are you looking for tips and strategies to do better at your marketing job? During the time I have had during my stay at home orders, I have read ...READ MORE
15 Social Media Hacks to Engage Your Students
According to Sarah Weise in her book Instabrain: The New Rules for Marketing to Generation Z, Generation Z is 2 to 3 times more likely to be influenced by a brand's engagement on social media than by ...READ MORE
