The National Basketball Association had its annual draft recently in the Motor City. Men's lives changed instantly. Understanding the current climate of social media can help transform your school ...READ MORE
Social Media
The Power of TikTok in School Communications [Supt. Interview]
Meta, Facebook's recently renamed parent company, reported that they lost users on the platform for the first time in the history of Facebook. Mark Zuckerburg, CEO of Meta, alluded that the impact of ...READ MORE
Six Ways to Engage Moms on TikTok [Infographic]
Did you know that TikTok is the fastest growing social media platform in 2021. Are you wondering how your school district can engage audiences on TikTok? Have you been afraid of venturing onto the ...READ MORE
My Brief Thoughts on Clubhouse – Should You Be On [PODCAST]
Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the ...READ MORE
How Cyberpunk 2077 Won Marketing in 2020: What Can You Learn
Have you heard of the most popular video game on the planet right now? It's the one with Keanu Reeves. It's called Cyberpunk 2077. How can a game delayed several times be the most popular video ...READ MORE
The Changing Landscape of School Marketing: Your Billboard is Trash
Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
How Focusing on Customer Experience Will Transform Your Marketing [PODCAST]
In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very ...READ MORE
TikTok for Schools & How to Turn Students into Storytellers [PODCAST]
I am always happy to join Andrea Gribble and her #SocialSchool4EDU team on webinars and podcasts. Her passion for school communications and social media is outstanding. Here is my guest episode on her ...READ MORE
My Weekend Thoughts on School Communications & Marketing
COVID-19 has changed how we have gone about conducting much of our school communications and marketing the past six months. Many of us have had to shift their platforms to a more digital model ...READ MORE
