Have you heard how Micro-Influencers can boost engagement for your content? Are you having trouble figuring out where to find these powerful local influencers? In this article, I give you tips ...READ MORE
Social Media
How to Use a Strategic Approach to School Marketing [Podcast]
I Am Speaking on School Marketing Strategies In the age of Social Media Marketing, and Big Brother putting ads in your newsfeed of the couch you just looked at on a different website ten minutes ago, ...READ MORE
8 Stats that Will Impact the Way You Market Your Schools
Do you feel like you are trying really hard, but your school marketing is not making a difference? Do you want to use modern techniques when marketing your schools, but leadership wants to keep ...READ MORE
8 Short Videos to Help Improve Your School Marketing
When I have an idea or have thoughts on school marketing, I pull out my smartphone and make a video. It is my "Marketing Thought Journal" for the modern school marketer. The following five videos ...READ MORE
How to Unleash the Power of Facebook
Do you want to unlock the potential of Facebook? Looking for simple strategies to improve your Facebook marketing? In this article, you’ll discover how to unleash the power of Facebook for your ...READ MORE
7 Simple Tips to Have an Awesome NSPRA Conference [2019 Edition]
Do you want to get the most from the 2019 NSPRA conference? Looking for simple strategies to have a successful conference? In this article, you’ll discover seven simple tips to get the most out ...READ MORE
Riding the Carpool Whale – 3 Perfect Times for Schools to Post on Social Media
Are you looking for the perfect time to post on social media for your school? Are you getting the maximum reach and engagement for each of your posts? In this article, I discuss three perfect ...READ MORE
How the Force Awakens Trailer Relates to School Marketing
The original Star Wars films are some of my favorite movies of all-time. I fell in love with the great storytelling and timeless characters. The George Lucas prequels were a let down, but Star Wars: ...READ MORE
41 Awesome Facebook Live Ideas to Boost Audience Engagement in Your School District
It is time for your district to invest in video. Especially live, streaming video. According to Facebook expert Mari Smith, live video gets six times the engagement on Facebook than regular video. ...READ MORE
