In the spirit of this year's virtual NFL draft, I have put together my 2020 Social Media Mock Draft for school marketing. With increased importance for social media during our school closures, what ...READ MORE
25 Must Follow Accounts for School PR [Part 2]
Are you looking to become a better school marketer? Do you want to expand your learning outside the traditional school communications model? Being a good marketer or school communicator requires us ...READ MORE
6 Facebook Live Tips to Drive Audience Engagement
Do you use Facebook Live to drive audience engagement? Are you wondering how you can improve your engagement using Facebook Live and streaming video on other platforms? In this blog post, ...READ MORE
4 Free Outstanding Workbooks to Help Your School Marketing Soar
Are you looking to improve your overall school marketing? Do you want to excel on social media? In this blog post, I'm giving your four awesome marketing workbooks for free. No opt-in. No ...READ MORE
5 Reasons Why Batman is a Horrible Social Media Manager
Batman’s whole personality is not great for the social media world. He might be the hero Gotham City needs to thwart crime, but I would never hire him to run my social media accounts. The true ...READ MORE
41 Awesome Facebook Live Ideas to Boost Audience Engagement in Your School District
It is time for your district to invest in video. Especially live, streaming video. According to Facebook expert Mari Smith, live video gets six times the engagement on Facebook than regular video. ...READ MORE
Don’t Stake Your Claim on Borrowed Land: Facebook is Down… Now What
Is it time to panic when your favorite social media platforms like Facebook and Instagram are down? Does your school district or company rely on social media too much? In this article, I discuss ...READ MORE
How to Get the Most Out of Facebook’s Mobile Page Redesign
Are you scared that Facebook redesigned school and district pages for mobile devices? Looking for ways you can take advantage of the change? In this article, you’ll learn how to get the most out of ...READ MORE
My Thoughts on the Zuckerberg Letter
The text in black is taken and yellow comes from a letter Mark Zuckerberg posted on Facebook. In 2018, he wants to "FIX" Facebook. In his mind, this means a shift from passive, public content to ...READ MORE
