I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
school marketing ideas
School Communications Social Media Draft 2022: Top Platforms for Schools
The National Basketball Association had its annual draft recently in the Motor City. Men's lives changed instantly. Understanding the current climate of social media can help transform your school ...READ MORE
The Power of Strategic School Marketing for Principals
Has your school seen a decrease in enrollment in the past five years? Is your school or district stuck in a time loop constantly doing old-fashioned marketing tactics? Is your school finding it ...READ MORE
10 Essential Marketing Concepts to Focus on This Summer to Win Next School Year
If one thing is sure, after a year and a half of strategizing school marketing during a pandemic, it's that nothing will ever be the same. And that is certainly not a bad thing. School communications ...READ MORE
The Changing Landscape of School Marketing: Your Billboard is Trash
Is your district finding it harder to engage your audiences with traditional marketing? Is your old-fashioned newspaper ad not reaching the audience you want? Due to smartphones, the internet, and ...READ MORE
TikTok for Schools & How to Turn Students into Storytellers [PODCAST]
I am always happy to join Andrea Gribble and her #SocialSchool4EDU team on webinars and podcasts. Her passion for school communications and social media is outstanding. Here is my guest episode on her ...READ MORE
The Power of Social Listening to Heighten Customer Experience [PODCAST]
Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or ...READ MORE
Steal This Idea: Get Personal with Landing Pages
Time is a precious commodity for people. Anytime you can save someone time, you are doing them a favor. Parents are busy. They do not have time to sift through your website, looking for content ...READ MORE
The Best Marketing Books You Should Read in 2020
Are you looking for great marketing books to read? Are you looking for tips and strategies to do better at your marketing job? During the time I have had during my stay at home orders, I have read ...READ MORE
