In today's rapidly evolving digital landscape, public schools must continually adapt their marketing strategies to stay competitive and effectively engage their communities. In Part 1 of our series, ...READ MORE
school marketing
Stand Out from the Crowd: Why Risk-Taking is Key to Successful School Marketing
As schools face increasing competition and tighter budgets, effective marketing has become more critical than ever. However, to truly stand out in a crowded marketplace, school marketers must be ...READ MORE
Maximizing Impact: The Importance of Conducting a Social Media Audit for School Districts
School marketers understand the importance of social media as a critical tool for engaging their target audience, increasing brand awareness, and achieving their objectives. However, to maximize the ...READ MORE
This Blog Was Written by ChatGPT: Benefits of School Marketing to Engage Parent
In this blog post, we will be exploring the capabilities of ChatGPT, a cutting-edge natural language processing (NLP) model developed by OpenAI. ChatGPT is a variant of the popular GPT (Generative ...READ MORE
Six Books that Have Shaped My School Marketing Campaigns [Infographic]
I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
School Communications Social Media Draft 2022: Top Platforms for Schools
The National Basketball Association had its annual draft recently in the Motor City. Men's lives changed instantly. Understanding the current climate of social media can help transform your school ...READ MORE
The Power of TikTok in School Communications [Supt. Interview]
Meta, Facebook's recently renamed parent company, reported that they lost users on the platform for the first time in the history of Facebook. Mark Zuckerburg, CEO of Meta, alluded that the impact of ...READ MORE
The Power of Strategic School Marketing for Principals
Has your school seen a decrease in enrollment in the past five years? Is your school or district stuck in a time loop constantly doing old-fashioned marketing tactics? Is your school finding it ...READ MORE
10 Critical School Marketing Hires for Future Success [Infographic]
The education profession was flipped on its head over the past two years during the global pandemic. The landscape has changed as we navigate how to recruit and retain new families. The needs of our ...READ MORE
