PacSun recently launched a campaign that didn’t just bring back denim, but also made the mall cool again. The once-overlooked shopping center is now a buzzing cultural hotspot. Their “Denim Days” ...READ MORE
school marketing
Engaging Gen Z: Modern Marketing for School Districts
Inspired by Vogue Business - Gen Z Broke the Marketing Funnel Generation Z, born into a digital-first world, has rewritten the rules of engagement. Their purchasing behaviors, driven by social ...READ MORE
The Art of School Marketing: What We Can Learn from the Takashi Murakami x MLB Collaboration
What happens when bold creativity meets strategic branding? It is a marketing masterpiece. We see that in Takashi Murakami's latest collaboration with Major League Baseball (MLB) for the 2025 Tokyo ...READ MORE
Breaking All the Rules: The MSCHF Approach to Fluid Branding
In traditional marketing, brand consistency is sacred. Logos, color schemes, typography—all meticulously guarded to ensure instant recognition and trust. But one company is thriving by throwing this ...READ MORE
10 Ways ChatGPT Can Revolutionize Marketing for Public Schools [Part 2]
In today's rapidly evolving digital landscape, public schools must continually adapt their marketing strategies to stay competitive and effectively engage their communities. In Part 1 of our series, ...READ MORE
Stand Out from the Crowd: Why Risk-Taking is Key to Successful School Marketing
As schools face increasing competition and tighter budgets, effective marketing has become more critical than ever. However, to truly stand out in a crowded marketplace, school marketers must be ...READ MORE
Maximizing Impact: The Importance of Conducting a Social Media Audit for School Districts
School marketers understand the importance of social media as a critical tool for engaging their target audience, increasing brand awareness, and achieving their objectives. However, to maximize the ...READ MORE
This Blog Was Written by ChatGPT: Benefits of School Marketing to Engage Parent
In this blog post, we will be exploring the capabilities of ChatGPT, a cutting-edge natural language processing (NLP) model developed by OpenAI. ChatGPT is a variant of the popular GPT (Generative ...READ MORE
Six Books that Have Shaped My School Marketing Campaigns [Infographic]
I read a lot of books. And 99% of the books I read are marketing books to improve my school marketing craft. I enjoy learning about effective ways to engage audiences across multiple marketing ...READ MORE
